Create
01
Launch Our Own Products
We create and own our products end to end: the idea, the design, the packaging and the brand.
Welcome to Herd
We Build Products People Love
Herd takes consumer products from first idea to the customer's door. We design them, make them with trusted factories and sell them everywhere people shop, all running on AI software we build ourselves.
What we do
Everything It Takes to Build a Great Product
We don't hand the hard parts to someone else. Herd does the whole job in-house, from the first sketch to the five-star review.
Create
Make
02
Source & Manufacture
We work directly with factories on samples, materials, quality inspections and freight, so every unit meets our spec.
Sell
03
Sell Everywhere People Shop
We run our own stores on the biggest marketplaces: listings, pricing, advertising, inventory and customer service.
Automate
04
Build Our Own AI
We write the software that runs the business, so a small team can research, launch and support far more products.
How we build
From First Idea to the Customer's Door
Every Herd product goes through the same six steps. Our software does the heavy lifting at each one. Our team makes the calls that decide whether a product is great: what to build, how it should feel and when it's ready.
01Listen to customersSearches, reviews, returns
02Design something betterSpecs, samples, packaging
03Make it rightFactories, quality checks
04Get it thereFreight, inventory, fulfillment
05Launch everywhereListings, photos, ads
06Keep improvingFeedback into the next version
Built around the customer
What Goes Into Every Product
Quality We'd Use Ourselves
We sample, test and inspect before anything ships. If it isn't good enough for us, it isn't good enough for our customers.
We Actually Listen
Reviews, questions and returns feed straight back into the product, so every version is better than the last.
Easy to Find, Fast to Arrive
Our products are stocked where people already shop, with inventory planned so they're there when customers need them.
Where you'll find our products
TikTok Shop
Our software
AI Behind Every Step
We build our own tools for product research, sourcing, listings, advertising and customer support. They take on the repetitive work so our people can focus on making the product great.
Est. 2024Our story
Small Team, Big Ambitions
Herd was founded on a simple idea: a small team with the right software can build more great products than a company many times its size.
2024
Herd is founded
We start building our first products, and the software to build them with.
2025
Our products reach customers
Launched across Amazon, Shopify, Walmart, Target, TikTok Shop and Best Buy.
Now
Growing the lineup
New products, better versions of the ones people already love, and more of the work handled by our own AI.
Careers
Help Us Build Products People Love
We're a small team where everyone ships. You'll work on real products that end up in real homes, with AI tools that take the busywork off your plate.
Work with us
